"Employer branding begins and ends within the organization?"

"The pandemic is a time that verifies the credibility of employer branding strategies. Employees rate companies on grounds how they communicate with them in a crisis. Communicating openly potential terminations, pay cuts, current company position or plans for the future is bound to influence opinions about the employer. "- says Paulina Łączek-Ciećwierz, CEO of RICG for PulsHR. pl